Meet Alex

Founded by Alexandra Shumway—a lifelong Bostonian, working mom of three athletes, and former D1 collegiate athlete herself —Lexicon Sports Collective brings deep industry expertise in local and national advertising, media, and brand partnerships from the sales, agency and client sides. “With years spent cultivating relationships, crafting impactful sponsorship programs and driving creative strategies, I understand the uphill battle that women's and emerging athletic teams often face in gaining the recognition and resources necessary to thrive and compete at the highest level."

At the core of Lexicon Sports Collective is a belief in relationships: not just transactional ones, but building longtime meaningful connections that complement, support, and uplift each other. It’s this philosophy that drives our work and fuels our mission to level the playing field for professional women’s sports.

By bridging the gap between teams, leagues, brands, and media, we create strategic, high-value partnerships that fuel growth, expand audiences, and position women’s sports at the forefront of the industry.

What if I fall?

Oh, but my darling, what if you fly?